Your hometown jeweler since 1951

Located in historic downtown Buffalo, Minnesota. We carry a large selection of fine jewelry and memorable gifts for every occasion.

OUR SPECIAL CHRISTMAS COLLECTION

A Season of Brilliance

Timeless designs and new arrivals to prepare you for your holiday season.

Diamond Confetti Ring

ON SALE: $869
(reg. $1185)

Diamond Circle Pendant

ON SALE: $1,169
(reg. $1590)

Pearl Twist Earrings

ON SALE: $479
(reg. $645)

Personalized Engraving Services

MAKE IT UNIQUE WITH

Personalized Engraving

We offer hand engraving services. Personalize your unique jewelry item with a special inscription or initials to make your item a one of a kind keepsake. We also offer engraving on special gift items such as photo frames and baby cups, or we can create a customized plaque to personalize your special gift item.

YOUR VISION COMES TO LIFE

Custom Design & Repair

We offer custom design and jewelry & watch repair. From customized engagement rings to personalized pendants and anniversary rings, we can help you design exactly what you have envisioned.

Custom Jewelry Design and Jewelry Repair

Jean, Grace, Anne & Susie

A BRIEF HISTORY

About Setterberg Jewelers

Setterberg Jewelers has proudly served Buffalo, Minnesota and the surrounding community since 1951, when Wendell Setterberg and his wife Lois first opened the doors of their jewelry store. In 1956, Wendell welcomed John Kock as a jeweler and watchmaker. John came from a family of jewelers and watchmakers having worked alongside his father Ed and brother Allan at their family owned jewelry store, Kock’s Jewelry in Hutchinson, Minnesota.

In 1983 John purchased Setterberg Jewelers from Wendell, continuing the tradition of quality, craftsmanship, exceptional service, and strong community relationships. Together, John and his wife, Toni, dedicated many years to growing the business, building lasting relationships with customers and establishing Setterberg Jewelers as a trusted hometown jeweler. Their daughter Anne Tscholl joined the family business in 2002, working alongside her parents and gaining valuable experience while developing her own passion for the jewelry industry. In 2022 she proudly took over ownership of Setterberg Jewelers, continuing the families three generation jewelry tradition.

Today, Anne remains committed to preserving the values that have defined Setterberg Jewelers for decades with quality jewelry, knowledgeable service, honesty and the personal attention that comes from being a locally owned, family operated business. For generations, Setterberg Jewelers has had the privilege of helping families celebrate engagements, weddings, anniversaries and life‘s most meaningful moments. We are grateful for the trust and loyalty of our customers and look forward to continuing this tradition for generations to come.

A treasured photograph from Kock’s Jewelry in Hutchinson, Minnesota, honoring our family’s jewelry tradition. Left to right: Alan, Ed and John Kock.

Photo taken at Setterberg Jewelers in Buffalo, Minnesota in 1958. Pictured from left to right is Wendell Setterberg, Millie Hermann and John Kock.

Toni, John and Anne. A cherished part of the Setterberg Jewelers legacy.